Weekly · Sunshine Coast, QLD
Business intelligence for the Sunshine Coast's biggest decade
The businesses that win won't be the ones who react when the torch is lit.
The Coast is six years from the 2032 Olympics. Maroochydore is becoming a real CBD, The Wave rail link is confirmed, a $2.5B city centre is rising and 50,000 construction workers are arriving. That's not hype. It's infrastructure, and infrastructure has a timetable you can trade against.
Coast Advantage is a weekly dossier of one specific, actionable opportunity: the site that just went vacant, the DA that just repriced a street, the event that's quietly a customer-acquisition channel. Real numbers, named contacts, and an honest risk, every time.
Brisbane Olympics. The Coast hosts. The build starts now, not then.
Walker Corporation's Maroochydore city centre program, running a decade.
Seats at Sunshine Coast Stadium after expansion, up from 1,046.
How every brief is built
Four parts. No filler.
Every opportunity runs the same structure, so you can skim six of them in nine minutes and know exactly which one is yours.
The Opportunity
What the gap, trend or deal actually is, and why the window is open now rather than next year. One paragraph, no throat-clearing.
The Signal
What tipped us off: a DA approval, a lease listing, a council report, a trend arriving from another city. Sourced, dated, checkable.
The Play
Four to six actual next steps. Who to call, what to search, what it costs to enter, and what a realistic first month looks like.
The Catch
One honest risk or constraint on every brief. Non-negotiable: it's the part that makes the rest worth trusting.
What history says
Barcelona 1986–1992: city-centre property rose 131% across the Olympic build-up, and the operators who locked leases before the cranes arrived rode the whole curve. Sydney and London repeated it. Every edition closes with a parallel like this: the credibility anchor that turns opinion into intelligence.
Also in every brief
One opportunity an edition means it gets the long treatment: an itemised startup-costs table, fixed versus variable breakdown, a revenue model at Starter / Growth / Scale, a week-by-week action plan, and named council and supplier contacts. If we can't write the costs table, the brief isn't ready to print.
Read one first
Edition 01: six plays before the cranes
A fitted drive-thru with a Friday deadline, the DA that rewrote Caloundra's main street, and the review that told us where the money goes.
The whole first edition is public: six briefs, a full startup-costs table on the lead, and a historical parallel on every one. Read it before you hand over an email address.
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